Founder @ myPresences https://www.mypresences.com/blog/author/paul/ The worlds best online marketing platform for small business Tue, 25 Oct 2022 03:55:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://www.mypresences.com/wp-content/uploads/2021/08/cropped-mypresences_logo_only_512x512-32x32.png Founder @ myPresences https://www.mypresences.com/blog/author/paul/ 32 32 Google Business Profile Management https://www.mypresences.com/blog/google-business-profile-management/ https://www.mypresences.com/blog/google-business-profile-management/#respond Mon, 24 Oct 2022 03:22:28 +0000 https://www.mypresences.com/?p=3183 For many of you with local businesses your Google Business Profile (formerly Google My Business) is your most valuable online asset.

Even more valuable than your website.

This is what people see on the right when they search for your business on Google.  The quality of your profile has a big impact on whether your business will rank when people search for businesses like yours.

Google Business Profile example

If you search online you’ll find lots of advice on why optimizing your Google Business Profile is incredibly important.  And a lot of people who will tell you they are gurus on getting the most from your profile.

Typical advice includes:

  • Optimize your listing and include as much information as you can
  • Set your Primary category correctly and set all your applicable categories
  • Get regular new natural reviews
  • Maintain a rating at least in the low to mid fours
  • Reply to your reviews
  • Post good content to your profile regularly
  • Answer questions posted by customers on your profile
  • Add your products and services

The good news is Google Business Profile management is now included with myPresences on all plans.

Even better, our multi location and agency features allow you to manage multiple profiles from one place with ease.  It’s never been quicker and easier to manage multiple Google Business Profiles!

Let’s dive into the new features.

Profile status

We now let you know the status of your profile,  and when it changes,  we alert you on the timeline.

Google has been known to suspend profiles or put them in review for legitimate changes!  Now when any of your locations are not fully claimed you will be alerted and can see it one place which of your locations are affected.

google business profile multiple locations with disabled locations

Some of things that may happen to your profiles include:

  • Suspension
  • Disabling (the above screenshot shows 2 disabled profiles)
  • Notices that profile quality does not meet guidelines
  • Being placed in review
  • Profile ownership disputes

If any of your locations are affected we provide help to get it resolved directly in the interface.

 

Verification

Before you can take full control of a profile you need to be verified.  This verification process involves contacting you at the business to verify ownership.

google business profile management - address verification

This commonly involves:

  • A postcard sent to your business address with verification steps
  • An automated phone call or sms
  • An email to your business address

myPresences now supports this verification process and will:

  1. Show you which verification options are available.
  2. Allow you to initiate the most appropriate verification process.

Once you have started verification we will update you on your profiles status.

 

Photo & Video Management

You can see all of the photos and videos on your Google Business Profile in one place.  This is a great way to see if you are representing the business well. Do you have old photos or videos? Can some be replaced with better ones? Do you have bad quality and low resolution images?

With myPresences quickly and easily upload new ones and manage the existing ones.

google business profile management - upload photos

The best part! Because we have access to every photo and video you have used online you can use them to quickly upload new images from your library. No having to find images and upload them from your device.

 

Question and Answer Management

When people post questions on your Google Business Profile you will be notified in myPresences and you can answer them directly through the interface.

google business profile management - questions and answers

You can also add your own questions and answer s to seed common questions that people ask about your business.

 

Posts Management

See all your past posts in one place and easily create new posts.  Ensure you’re posting to your Google Business Profile regularly with good content.

google business profile management - posts

Reviews Management

See all your reviews together and quickly and easily reply to google reviews. This also includes reviews that have been removed from google so this is a great way to see those reviews google has decided to remove from publication on your profiles.

google business profile management - reviews

Profile Performance

Check how your profiles are performing in seconds.  See all your most important profile KPI’s in one place and optimize your profile to keep them improving.

 

Agency and Multi location

Now that Google Business Profile has a dedicated place in myPresences, make the page available to your clients or region managers so they can quickly and easily see how their pages are performing and manage their pages.

With multi location groups you can give regions the ability to manage their pages only and see how they compare.  Select a location to work on that location.

google business profile management - multi location

 

Try Google Business Profile management in myPresences today with our 14 day free trial. or book a demo to see it in action.

 

 

 

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Top Free Australian Business Directories https://www.mypresences.com/blog/top-free-australian-business-directories/ https://www.mypresences.com/blog/top-free-australian-business-directories/#comments Thu, 23 Jun 2022 23:40:13 +0000 https://www.mypresences.com/blog/?p=469

Are you taking advantage of all the free Australian business directories to give your business a boost online?

There are many reasons to list your business on some of the better Australian business directories including:

There are hundreds of business directory services but you don’t need to list on all of them (and you shouldn’t). Concentrate on listing on these top Australian business directories and also list on the top niche services for your industry.

One way to find online services is to do a search for 3 or more of your direct competitors and make a note of the sites where they are listed.  You should list your business on any of the services where your competitors are listed but you are not, if you don’t you are letting searchers on those sites go directly to your competitors.

While there are many posts online listing Australian business directories many are out of date.  at myPresences we monitor thousands of online services worldwide.

Services are ranked by Domain Authority . This is a score out of 100 indicating how well a website might rank in search results and is a good indication of how popular the service is.

Services with a high domain authority can also give your domain an SEO boost if your listing links to your website and they provide a follow link.

To add your business click on Add Link or click on Our Profile to find out more about each business directory.

This list was last updated in June 2022.

 

Free Australian Business Directories

Google Business Profile Logo 2022

1. Google Business Profile

Google Business Profile Homepage 2022
Google Business Profile is the local listing service from Google and is one of the most important places for a small business to list online.  It used to be called Google My Business and was rebranded in late 2021.

If your business isn’t listed on Google Business Profile then go create a listing there right now by clicking the Add Link below.

Your business must have a listing on Google Business Profile!.  I am not joking please get listed if you are not.

Your Google Business Profile listing summary will appear directly in the search results when your customers search for your business in the Google Knowledge Panel. So make sure the information is accurate as this is what most people will find when they look for your business.

Google Business Profile is an extremely important place to get online reviews. Reviews will help your business rank better in google search and local search and help you get into the very important local 3 pack which appears at the top of search when people search for businesses of a certain type in your area.

 

Website https://www.google.com/business/
Our Profile https://www.mypresences.com/service/google-maps/
Add Link https://www.google.com/business/
Domain Authority 100 (no change from september 2021)
Australian Rank 1
Twitter Followers 81790
Facebook Likes 40395
API Yes. Used by thousands of websites and apps.
Reviews Yes.
Photos\Videos Yes.
Posts Yes.

Truelocal Logo

2. Truelocal

Truelocal Homepage 2022

Truelocal is part of the Thryv network and was created in 2006 and later acquired by Sensis and finally by Thryv.

Website https://www.truelocal.com.au/
Our Profile https://www.mypresences.com/service/truelocal-australia/
Add Link https://www.truelocal.com.au/submit-business/signup.do
Claims 1.1m searches each month   (July 2017)

3.1m Aussie visits each month (August 2017)

Domain Authority 83 (June 2022)

82 (November 2021)

73 (2020)

Twitter Followers 4891
Facebook Likes 49406
API No.
Reviews Yes.
Photos\Videos Yes.
Posts No.

Yellowpages Logo

3. Yellowpages Australia

Yellowpages Australia Homepage 2022

Yellowpages is part of the Thryv network that also includes Truelocal, WhitePages and Whereis and used to be owned by Sensis.  While it is no longer important to be listed in the physical yellow pages it is important to have a presence on their online network.  Having a listing on Yellowpages will also help your business get listed on other websites in the network and will help you get listed on the Sensis API which is used by app developers to list local business in their apps.

Website https://www.yellowpages.com.au/
Our Profile https://www.mypresences.com/service/yellowpages-australia/
Add Link https://freead.yellow.com.au/signup
Claims 6.5 million site visits each month  (July 2018)
Domain Authority 56 (June 2022)

57 (November 2021)

76 (2020)

Australian Rank 419
Twitter Followers 5857
Facebook Likes 43168
API Yes
Reviews Yes.

Yelp Logo

4. Yelp Australia

Yelp Australia Homepage 2022

Yelp Australia is the Australian site for one of the world’s biggest business directories.  Your business can also have reviews on Yelp and it’s mobile app is used by millions of people worldwide to find local businesses.

It is very important your business is listed on yelp and you start generating ratings and reviews on Yelp.

Website https://www.yelp.com.au/
Our Profile  https://www.mypresences.com/service/yelp/
Add Link https://biz.yelp.com.au/
Domain Authority yelp.com.au

54 (November 2021)

65 (202)

Australian Rank 635
Twitter Followers 114718
Facebook Likes 260
API Yes. But only after you have had a review.
Reviews Yes.

Hotfrog Logo

5. Hotfrog

Hotfrog Australia Homepage 2022

Hotfrog is an international business directory based in Australia and available in 38 countries worldwide.

Since it was created in 2005, it has over 120 million businesses listed worldwide.

Website www.hotfrog.com.au
Our Profile www.mypresences.com/service/hotfrog/
Add Link www.hotfrog.com/add
Claims 2.7 million people per month (July 2018)

431000 enquiries to business per month (July 2018)

120 million businesses listed (July 2018)

Domain Authority hotfrog.com.au

50 (November 2021)

51 (July 2021)

65 (July 2018)

Australian Alexa Rank 4830 (July 2021)

13527  (July 2018)

Twitter Followers 5654
Facebook Likes 13333 (July 2021)

12776 (July 2018)

API Yes.
Reviews Yes.

Startlocal Logo

6. StartLocal

Startlocal Homepage 2022

StartLocal is a directory for local businesses to list on and promote their business and is also focused on helping consumers find the best deals. When you list your business on StartLocal also be sure to post any deals and specials you are running.

Website https://www.startlocal.com.au/
Our Profile https://www.mypresences.com/service/startlocal-australia/
Add Link https://www.startlocal.com.au/get-listed.html
Claims 7 million visitors a year (July 2018)
Domain Authority 48 (November 2021)

60 (2020)

Australian Alexa Rank 13481
Twitter Followers 1646
Facebook Likes 2145
API No.
Reviews Yes.

Local Search Logo

7. Local Search

Localsearch Homepage 2022

LocalSearch is primarily focused on regional areas around Australia.  If you are a regional business then it is important to be listed in one of their many regional and hyper local directories.

 

Website https://www.localsearch.com.au/
Our Profile https://www.mypresences.com/service/local-search/
Add Link https://www.localsearch.com.au/
Domain Authority 42 (November 2021)

58 (2020)

Australian Alexa Rank 2667
Twitter Followers 855
Facebook Likes 7205
API No.
Reviews Yes.

Word of Mouth Logo

8. Word Of Mouth

Wordofmouth Homepage 2022

Word of mouth is primarily a reviews site that is now owned by OneFlare.

Website https://www.wordofmouth.com.au/
Our Profile https://www.mypresences.com/service/womo/
Add Link https://www.wordofmouth.com.au/users/new_with_business
Claims 588977 Customer Reviews (July 2018)
Domain Authority 40 (June 2022)

39 (November 2021)

51 (2020)

Australian Alexa Rank 5718
Twitter Followers 2583
Facebook Likes 18782
API No.
Reviews Yes.

Dlook Logo

9. DLook

Dlook Homepage 2022

Dlook is an Australian business directory listing over 1.7 million businesses.

Website https://www.dlook.com.au/
Our Profile https://www.mypresences.com/service/dlookcomau/
Add Link https://www.dlook.com.au/signup/signup-step1.php
Claims 1.7 millions businesses (July 2018)
Domain Authority 39 (November 2021)

39 (July 2021)

61  (July 2018)

Australian Alexa Rank 20750
Twitter Followers 441
Facebook Likes 2013
API No.
Reviews Yes.

Aussieweb Logo

10. Aussieweb

Aussieweb Homepage 2022

Aussieweb is one of Australia’s oldest business directory sites, established in 1996 and based in Brisbane.

Website https://www.aussieweb.com.au/
Our Profile https://www.mypresences.com/service/aussieweb/
Add Link https://mylisting.aussieweb.com.au/add-listing.aspx
Domain Authority 30 (November 2021)

50 (2020)

Australian Alexa Rank 15842
Twitter Followers 46
Facebook Likes 3390
API No.
Reviews No.

Purelocal Logo11. Purelocal

Purelocal Homepage 2022

Purelocal is an Australian based business directory.

Website https://www.purelocal.com.au/
Our Profile https://www.mypresences.com/service/pure-local/
Add Link https://www.purelocal.com.au/checkout/9
Domain Authority 31 (June 2022)

30 (November 2021)

Australian Alexa Rank 143900
Twitter Followers 31490
Facebook Likes 24
API No.
Reviews Yes.

Getting listed on these services is a great start. Then you need to make each of your listings as compelling as possible so when consumers find your business they are likely to click through to your website or call.

Take advantage of every part of the profile you can.  Add photos and videos, create a comprehensive description of your business, add your products or services and your specials.  Creating better profiles may also help you rank better on each service.

If the service supports ratings and reviews let your clients know they can rate and review you on these profiles.  Having great social proof on your profiles may be the difference between a customer coming to your business rather than your competitor.

myPresences is a service to help you list your business on 100’s of online services such as social media, business directories, reviews sites and more and then continue to grow your online presence and reputation on each service.

Try a free 14 day trial at https://app.mypresences.com/signup/ and see how you are listed on these directories and more in under 10 minutes.

To find hundreds of other online services to promote your business, try or free online services explorer.

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multi-location review management https://www.mypresences.com/blog/multi-location-review-management/ https://www.mypresences.com/blog/multi-location-review-management/#respond Tue, 07 Jun 2022 12:34:37 +0000 https://www.mypresences.com/?p=2805

Reviews are incredibly important to your business.  And if you have multiple locations then setting up a multi-location review management strategy is a must.

They are one of the most important factors in helping you rank well and people read them before deciding to choose your business over your competitors.

There’s no 2 ways to say it. If you have limited or no reviews or they are worse than your competitors you will lose business online, and even worse, it will be to your biggest competitors.

It is essential to have a review management strategy for your business.

This should include at least:

  • Determining which review sites are important to your business
  • Ensuring each location is listed on your review sites
  • Monitoring those sites for reviews
  • Replying to reviews in a timely manner
  • Proactively getting new reviews on the review sites where you need reviews
  • Showcasing those reviews on your website or social media

If you are a multi location business you have more challenges. You need to do this for your brand as a whole and also for each location.

What is multi-location review management?

Multi-location or enterprise review management is the process of managing reviews for more than one location or branch of a business. It involves managing reviews at the corporate or brand level and for each of the locations that make up the organisation.

This can be time consuming and complex, especially when you have hundreds or thousands of locations to manage. It gets even harder when you have many review sites to manage for each location.

Good luck flipping accounts and logins and remembering which review you needed to reply to.

All while getting back in a reasonable period.

Why should I manage reviews for all my locations?

Best practice is to have seperate pages on popular online services for each business location.

Whether you created them yourself or not, you will have pages online for each of your locations on 100’s of online services.

Don’t worry, you don’t have to manage all of them.

But you should focus on the most important ones such as Google Business Profile, Facebook, Yelp, Bing, Apple Maps, Tripadvisor and more.

Each of your locations ability to rank on each of these services will be affected by the aggregate rating and reviews on each listing.

Your ability to convert visitors to customers on each of these profiles is also very highly affected by your ratings and reviews on these profiles.

On top of these services you probably have 5 to 10 niche websites with reviews that may be even more targeted to your business and the quality of your reviews there will directly affect how much business they bring your business.

Setting up a multi-location review management strategy

First things first, you need a strategy to tackle this problem.

Before you begin you need to lay some groundwork.

What is your multi-location listing policy?

Do you want to each location to be listed, or just the main brand?  This may not be a decision left up to you on many review sites as listings will be created for you in many cases.

Some review sites like TrustPilot only allow one listing per domain so you can only get reviews at the brand level there.

Decide whether you want to have seperate listing pages or not for each review site. This will then dictate whether you need to add, claim or remove existing listings on some sites.

Which review sites do I need to manage?

When it comes to reviews the king of all sites is Google. Your Google Business Profile should be your first priority.

You should then look at sites like Facebook, Yelp, Bing Maps, Apple Maps, BBB and more to decide whether you want to actively manage reviews on these sites.

Then, look at your most important industry review sites (such as Tripadvisor, Houzz, Zomato and Realtor.com) to include the ones that are most important to your business.

Lastly consider any geographically local review sites that may be important to some of your locations based on where they are.  These reviews sites can be very important in certain communities and you may want to manage reviews there.

The best way to do this is with a reviews and listings audit for a number of key locations.  This will identify which websites are important and where each location is currently getting reviews.

 

Where is each location listed now?

To properly manage each location you need to have easy access to each listing.  These listings need to be organised so you can quickly go to the reviews for that location on each site.

This may be via a management console for each service or via a review management tool.

Which locations don’t have listings yet?

If your strategy is to grow reviews for each location then they all need to be listed on each review sites where you want to manage reviews.

Even if a review site has some of your locations listed already, don’t expect them to have all locations listed.

You may need to claim or add new listings on the review sites you manage so that each of your locations is fully listed.

Monitoring reviews for multiple locations

Once you have your listings you should monitor your new reviews for each location and review site.

Your reviews are a great resource.  You can use them for customer feedback, to see what is working and what isn’t.  You should response to each review good or bad in a reasonable amount of time.

If a customer leaves a bad review try to help them to resolve their issue. Hopefully you can make them a happy customer again and get them to amend or remove the review.

Monitoring reviews for many locations, on many sites is complicated. You should be using review management software to do this.

Replying to reviews for multiple locations

You should aim to reply to as many reviews as you can, even if they are just a star rating.  Always be respectful and try to get back to the reviewer will their review is fresh in their minds.

Replies are also a great way for other customers to judge you by how you handle feedback.

When you are replying you will have to log in and out of multiple service portals. If you are using review management software you may be able to reply directly from one interface for some review sites.

Getting new reviews for multiple locations

Most people don’t leave reviews without being prompted.

To really ramp up your review strategy you need to proactively ask your customers for reviews on the review sites where you need reviews.

You can choose to get new reviews on Google first and once you have enough start prioritizing other review sites where you need reviews.

The best way to get new reviews is automatically. You don’t want to have to think about it.

You should setup a process to automatically send review requests to customers who have recently used your service.  These review requests might be triggered by raising an invoice, receiving a payment or just by adding a person to a list.

Customers should receive emails or texts (or a combination) in a sequence over a period of up to a few weeks until they leave a review.  We recommend at least 3 touch points.  Studies have shown that people rarely act on the first email so the follow up sequence is more likely to lead to a review.

Showcasing your reviews for each location

Once you have good reviews at each location you need to showcase them to your customers and prospects.

People visiting your website or social media channels.

You can do this using website widgets to automatically publish your best reviews to your website.

Each location should have a location page on your website. Put a reviews widget for each location directly on the location page on your website to show website visitors the best reviews for the location they are viewing.

You can also post your best reviews directly to your social channels as either text or an image.

Multi-location review management software

The process of managing reviews for more than a handful of locations becomes increasingly hard and time consuming as you add more locations.

If you not using review management software you are likely to stray from your goals and find it hard to keep up with new reviews.

If you don’t have this problem, you need to get more reviews.

We recommend you use a review management tool that:

  • Consolidates reviews from multiple locations and review sites
  • Allows you to reply to reviews for multiple locations in one place
  • Works with all the review sites important to your business
  • Allows you to manage your listings on your review sites to ensure each location is listed

myPresences is the world’s best tool to manage reviews online for multi-locations businesses. We support over 300 review services worldwide and make it as quick and easy as possible to implement your entire review management strategy.

Try myPresences free for 14 days or book a discovery call to get a 3 location demo using your own location’s reviews.

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what is review gating https://www.mypresences.com/blog/what-is-review-gating/ https://www.mypresences.com/blog/what-is-review-gating/#respond Sat, 28 May 2022 12:25:15 +0000 https://www.mypresences.com/?p=2664 What is review gating?

Review gating is the process of controlling the generation of public reviews so they are mostly positive.

This may be as simple as only asking for reviews from people you know will leave a positive review or controlling the flow of reviews via software so that only people who rate you highly are redirected to leave a public review while anyone with a negative sentiment is directed to leave private feedback.

Some online review services have made Review Gating against their terms of service and your account may be banned or removed if you are found to be using review gating with these services.

Review gating examples

Businesses have been gating reviews since reviews were a thing. It’s only natural to want good reviews over bad reviews.

Some way you might gate your reviews are:

  • Asking for a review after first checking if a customer is happy
  • Sending review requests via email or text and asking the reviewer to rate you before sending you to leave a public review only when your rating is higher than certain value

Why review gating is prohibited

Review sites such as Google, Facebook and Yelp want their users to feel they can trust the reviews they are reading.

While the reviews that you receive when gating reviews might be genuine, they are overwhelmingly positive.

This leads to a biased view of your business on the review site.

If reviews on a service cannot be trusted users will not return when looking for more businesses.

 

Which review services prohibit review gating?

Some of the major review sites have started prohibiting review gating in their terms of service.

These include Google Business Profile (formerly Google My Business), Yelp, Trustpilot and Tripadvisor.

ServicePolicyLink
Google Business ProfileProhibitedProhibited and restricted content
FacebookNo Policy
YelpProhibitedDon't ask for Reviews
TrustpilotProhibitedBest Practices for creating review invitations
TripadvisorProhibitedContent Fraud FAQ

 

Will review gating get me in trouble?

If you are found to be using review gating the most likely outcome is your reviews will be removed or suppressed on your profile.  However, in some cases your profile may be banned or removed.

 

Do you need to gate your reviews?

All of your reviews don’t have to be positive. In fact, most people don’t trust profiles with a perfect 5 star rating, they think the is something suspicious and there usually is.

Many people prefer businesses with a good but more natural rating of between 4.2 and 4.6.

People also want to read your negative reviews, to see what was said but also how you responded.

 

Tools like myPresences allow you to request reviews from your customers and then gate their responses, but you should only use it when generating reviews on sites that do not prohibit its use.  We encourage you to leave it off and allow all users to leave a public review.

Try a free 14 day trial of myPresences and see how easy it is to get new authentic reviews on autopilot.

 

 

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Use Barnacle SEO to get more search traffic for your business https://www.mypresences.com/blog/use-barnacle-seo-to-get-more-search-traffic-for-your-business/ https://www.mypresences.com/blog/use-barnacle-seo-to-get-more-search-traffic-for-your-business/#respond Tue, 15 Feb 2022 02:00:16 +0000 https://www.mypresences.com/?p=2423 Ranking your website in search is hard, especially for the popular keywords that everybody uses.  You want to be on page 1 but you are competing against hundreds of other businesses for a limited number of spots.

You also have to compete with the big websites like Yelp, Tripadvisor, Houzz and many more depending on your niche who rank very well and have large teams of SEO professionals behind them.

These websites are optimized for the very same keywords that are important to your business so they can send traffic to their own profile or search pages to benefit businesses on their site.

They also have large advertising budgets and quite often buy ads that appear at the top of search pages for competitive keywords.

Maybe it is impossible for your business to get on page 1 of google for these highly competitive keywords, but there is a very good chance your business could get to page one on one of these third party services.

You will then get traffic when people click through to a third party search page that you are listed on.

 

What is Barnacle SEO

Barnacle SEO is an SEO strategy using existing well established websites that rank on page 1 for popular keywords to link to your own business or website.

This allows your business to gain exposure on page 1 for very competitive keywords when the searcher clicks through to a search page on one of these websites.

You should then aim to be ranked as highly as possible on these websites so your profile or listing is as high as possible in the search results for each service.

 

Is Barnacle SEO useful for my business?

Barnacle SEO can be utilized for any business.  You just need to determine which websites are important to your business niche and optimize your presence on these services.

This strategy is particularly effective for local businesses.

 

Barnacle SEO for local businesses

Barnacle SEO can be a very powerful strategy for local businesses like electricians, plumbers, doctors, accountants, lawyers, restaurants, hotels etc.

Each of these niches have their own list of powerful websites designed to help people find and  connect with businesses in these industries.

These websites have large advertising and search marketing budgets and quite often have an Advertisement or well ranked search page for important keywords relevant to your niche.

Industry Services
Doctor ZocDoc
Lawyer Justia, Nolo, Avvo, FindLaw
Restaurant Zomato, Opentable

 

Barnacle SEO for online businesses

You can also use Barnacle SEO if you are an online business.  There are plenty of services that support the ability to list online businesses.

Industry Services
Marketing Company Clutch
Software Company Capterra, G2, GetApp, TrustRadius

 

How to implement Barnacle SEO

Barnacle SEO is easy to implement and the steps involved are things that you should already be doing for your business.

 

Identify your most important keywords

What are the most important search keywords that people use when searching for a business like yours.

Identify a list of at least 20 keywords and use a search tracking tool to determine which are most important.  Use Search Volume to determine which keywords get the most traffic.

Focus on these keywords in order of the ones with the most traffic.

 

Determine which third party sites rank on page 1

For each of your keywords do a search on Google and make a note of any services that allow you to create a listing or profile.

Record which services appear the most and at what position along with the search volume for the keyword.  You can also determine the Domain Authority of each websites as a guide to which websites may rank better.

Once you have made your list you will be able to determine which websites are the most important for your business.

These are the websites you should focus on for your Barnacle SEO strategy.

 

Have a presence on each site

Before you can appear in search results for each site you need to have a presence.

Check each website to see if you have an existing listing, If not add a new listing or profile.

Some sites will be free to list or will require you to pay for a premium listing.  You should decide for each site if you feel a paid listing is worthwhile depending on how much traffic the listing may bring.

There may be other advantages to a paid listing. For example, if a paid listing also includes a dofollow backlink this would be an added bonus.

Creating listings on these niche websites is also valuable as they are additional citations for your business to boost local seo and gives your business another way to be found by people who go directly to these niche services to find businesses.

 

Optimize your presence on each site

Once you are listed you need to optimize the listing as much as possible so that the service ranks it as high as possible in relevant search result pages.

Each service will have their own ranking algorithm.  Look at the search results page for each service and determine the factors helping each business to rank.

Some common ranking factors include:

  • Ratings
  • Number of reviews
  • Quality of reviews
  • Whether the listing is premium or not
  • Completeness of listing
  • Photos and Videos
  • Engagement of the page
  • Inclusion of products and services
  • Specials and offers

If the service supports ratings and reviews a good strategy is to start getting good reviews on the page.

 

Monitoring Third Party Rankings

Check how you are ranking on third party sites every so often to determine if you are improving or holding your rank.

Even when you have made it to position one it is possible that the ranking will change due to changes in ranking factors or your competitors improving.

Keep a list of all the search pages relevant to your business and check each one periodically.  Record your ranking position and the date so you can track changes over time.

 

Managed Barnacle SEO

Managed Barnacle SEO is not possible with traditional rank tracking services such as Semrush, Ahrefs, Majestic or any other service.

This is because these platforms are not designed to track the information necessary to properly manage and track Barnacle SEO.  These tools only know about your website and have no knowledge of which websites can be used for Barnacle SEO or the ability to help you rank on each of these websites and track your ranking position.

myPresences is the only online marketing tool with specific support for Barnacle SEO.

This is because myPresences is also an online presence management platform . We track all the websites that allow businesses in each niche to have a listing so you know where to list and whether you already have a listing. Once you are listed we help you optimize each listing and get reviews to help the listings rank better on each service so you have a better chance of appearing on page 1.

Coming soon, we will also be able to provide rank tracking for search pages on major third party websites so your rank can be automatically monitored in the same way that you track your google business profile rank.

Try myPresences free for 14 days and start implementing a Barnacle SEO strategy for your business or agency clients.

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20 best SaaS App Stores and Marketplaces https://www.mypresences.com/blog/20-best-saas-app-stores-and-marketplaces/ https://www.mypresences.com/blog/20-best-saas-app-stores-and-marketplaces/#respond Tue, 20 Jul 2021 01:40:09 +0000 https://www.mypresences.com/?p=2203 Getting your SaaS in front of prospective customer is hard! And finding the ideal customers is even harder.

Have you considered adding your SaaS to App Stores or Marketplaces from existing established SaaS platforms which your prospective customers already use?

Shopify has over 1,000,000 businesses using their platform and 87% of these businesses have installed an app from the appstore with the average business using 6 Apps.

And that is just one appstore!  This is a huge opportunity.

What is an App Store or Marketplace

When you think of an App Store you probably think of the ITunes App Store or the Google Play Store for mobile apps.

But did you know there are hundreds of app stores and marketplaces where you can list your software and gain access to thousands of new prospects and generate new revenue.

Some of these marketplaces are from other products that your ideal customers use every day.

A SaaS Marketplace or App Store is usually run by larger organisations with a large established customer base that you can target.

Marketplaces usually consist of a place where users of the product can search for apps and each app has a landing page where they can read more about the app to start a trial or purchase.  The marketplace may be a seperate area or subdomain on the main website or incorporated into the user interface of the product to make app discovery even more seamless.

Quite often a marketplace will require an integration with their platform. When considering a marketplace you should decide how your product can extend the capabilities of the platform and choose the platforms where your product can provide the most benefit.

Why list on SaaS App Stores and Marketplaces

Get found by your ideal customer

Choosing the right app store will get you seen by businesses that are more likely to be your ideal customer. If you already know they are using a platform you can tell a lot about the type of business they are.  You can also tell they are more serious than the average business as they are actively looking in the app store for software to help solve a problem.  If they are looking for a solution you provide you have a very targeted prospect.

Make your product extra sticky

Once a business has integrated your SaaS in another platform it makes your product more valuable to them.  It also makes it harder to stop using your product as it may mean something in the other platform needs to be changed or will stop working.

Once your product becomes part of the workflow of the platform your clients are more likely to continue using your software.

More business by Association

Some businesses processes are built around certain products (eg. SalesForce).  These businesses will only be interested in other software that integrates into the SalesForce platform.  By being integrated with these platforms and being discoverable in their marketplaces you are far more likely to be chosen by these businesses over your competitors who are not integrated.

Co-marketing Opportunities

Many of the marketplaces offer co-marketing opportunities. Imagine having your software mentioned in a newsletter that goes to millions of business owners. When you listing goes live on the app store it may be featured for a period of tine, this can be a great way to get your SaaS in front of thousands of businesses.

Additional Revenue Streams

The obvious one. Marketplaces can be a great source of additional revenue.  This marketplaces will bill for you and provide a monthly revenue stream that grows as their platform grows.

You benefit from their marketing

The companies that run marketplaces spend millions on adverting every year for their own software.  Being listed on their app store means that you get increased exposure for nothing.  As these platforms grow they bring in more users who are likely to use their marketplaces and discover your SaaS.

Development can be outsourced

Most marketplaces will require some level of development to integrate your SaaS to their platform.  The good news is this can be done by outsourced developers who specialise in integrating specific platforms. You don’t need to switch the focus of your core development team, especially if you already have an API.  Even if your core developers have to become involved it will most likely only need to be for the first integration as other integrations will be similar.

 

Top SaaS App Stores

These are some of the best App Stores and Marketplaces for a SaaS but there are hundreds of others. If you know of  software platforms not listed here that your ideal customer uses then focus on those platforms first.  Do a google search for that platform and “app store” or “marketplace” or check their website.

 

Shopify App Store

Shopify App Store Screenshot

WooCommerce Marketplace

WooCommerce Marketplace

Square App Marketplace

Square App Marketplace

Wix App Market

Wix App Market

Zoho Marketplace

Zoho Marketplace

Salesforce AppExchange

Salesforce AppExchange

Weebly App Center

Weebly App Center

Slack App Directory

Slack App Directory

Zapier App Directory

Zapier App Directory

Atlassian Marketplace

Atlassian Marketplace

Google Workspace Marketplace

 

Google Workspace Marketplace

Chrome Web Store

 

Chrome Web Store

InfusionSoft Marketplace

 

Infusionsoft Marketplace

Github Marketplace

 

Github Marketplace

Quickbooks Apps

Quickbooks Apps

Zendesk Apps

Zendesk App Directory

Constant Contact Marketplace

Constant Contact Marketplace

Mindbody Partner Store

Mindbody Partner Store

 

 

At myPresences we have the worlds only free tool to search these App Stores and Marketplaces to show where you are listed and your ratings and reviews on each.

Try a scan for your software product https://www.mypresences.com/scan/appstore/

myPresences is the only platform where you can manage and grow the presence and reputation of your Software Company on over 50 websites important to Software Companies.

To see all the Software App Stores and Marketplaces you can list on and where you are currently listed go to the Services page in myPresences and select Software App Stores in the service dropdown.

Try us free for 14 days for your software company to see more.

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Keeping your social media channels active https://www.mypresences.com/blog/keeping-your-social-media-channels-active/ https://www.mypresences.com/blog/keeping-your-social-media-channels-active/#comments Sat, 08 May 2021 15:07:09 +0000 http://blog.mypresences.com/?p=351 Does your business have a lot of social media channels?  Are you posting to them regularly?  It’s good practice to take advantage of these channels to keep your customers up to date with your business and attract new customers.

It can be hard to remember to post to all your channels, to make life a little easier we have a new widget to help you monitor and manage the Post Age for each of your social media accounts.

Post Age is simply the number of days since you have posted to each service (if you have more than one account on a service this will show the age of the most recent post).

This shows you at a glance which accounts you have not posted to for some time and whether you are above or below your average posting cadence. If your last post was below or equal to your usual cadence then it will be shown as green otherwise it will be red.

social media channel - myPresences post age widget

On the left side we display:

  1. the average posting cadence over the last 90 days (37.45 days above)
  2. average number of posts for the last 90 days across all your social media channels (11).

myPresences currently supports monitoring your Post Age for:

How to use Post Age

You should use this widget to ensure you are publishing content regularly to your most important social media channels.  It is also important to make sure your channels are not becoming stale, if customers are only seeing old content they may feel your business is not doing well and choose one of your competitors who is more active online.

If your business does not post to a channel then it might also be better to remove it rather than having stale content.

With the Post Age widget you can see when you last posted to each service and the average number of days between posts for each service so you can see your usual schedule.  Check your dashboard next time you login to myPresences to see how you are performing.  If all of your social media channels are not showing either add them to myPresences so that we can track them or if they are added remember to connect them so we can monitor them for you as some services require you to connect them before they can be managed.

Go to your presence dashboard to see your business’s post age for all of your social media channels.

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Online presence and local business groups https://www.mypresences.com/blog/online-presence-and-local-business-groups/ https://www.mypresences.com/blog/online-presence-and-local-business-groups/#comments Wed, 05 May 2021 16:04:44 +0000 http://blog.mypresences.com/?p=111 Online is becoming more and more important for local businesses and it will only continue to grow as a means to attract new customers and keep the ones a business already has.

Online is not just about individual businesses however,  there is a collective advantage to improving the overall online presence and reputation of a group of businesses in a localised area.

Improving the online presence of the businesses in a local area will not only benefit those businesses but the community around them and will likely have many other benefits.

Local Chamber of Commerce are a great example of organisations that should be embracing the Online Presence of their constituent businesses. However, there are many other groups that can benefit from a stronger focus online.

When I talk about raising the collective online presence & reputation of a local community I mean things like:

  • getting a large proportion of local businesses to be listed on major online services
  • making sure their profiles are accurate and complete so they rank better
  • ensuring profiles stand out more by including photos and videos
  • managing reviews and trying to have reviews on as many sites as possible, trying to manage negative reviews
  • ensure ratings are as high as possible
  • ensure photos and videos are inviting and properly showcase each business.
Raising the collective online presence and reputation for businesses in a local area will:

1. Attract a bigger share of surrounding business to the area.

When people search online for a service or product they tend to get results for businesses close to them and quite often this spans out to include businesses in neighbouring areas.  By creating a stronger presence for businesses in your area a bigger percentage of these consumers will choose businesses from your local area.  This brings more business to your local businesses helping to create a stronger business environment locally for everyone.

2. Provide flow on business to other local businesses from people coming to the area.

When consumers visit businesses in your area they are likely to use other businesses in the area while they are there.  This might be purchasing fuel, a magazine at the newsagent or lunch at a local restaurant.  Even if they don’t patronage other businesses while they are there they may discover a business they will return to in the future.

3. Keep local consumers using local businesses.

When local consumers look online they are far more likely to find the product or service they are looking for from local businesses, this then stops them helping to build stronger business communities elsewhere.

4. Allow local business to better compete with national brands.

Local small businesses are not renowned for having great presences online, this is one of the reasons large national brands can outcompete local businesses because they have the ability to be seen online by consumers.  By increasing the presence and especially the reputation of local businesses they are better able to compete with these national brands and give consumers more reasons to choose them.

5. Allow local residents to get better information and have more ways to interact with the businesses close to them.

With a strong online presence among local businesses the local community will have much better access to information about the businesses around them and will have more and easier ways to interact with those businesses.  Local residents will have more reasons to stay with local businesses and more reasons to recommend them to other consumers. Some examples of this might be, making it easier to contact businesses, better information on when businesses are open, more information on their products and services, the ability to book online or see accurate menus, the ability to ask questions and get timely responses.

6. Better inform the community about local businesses’s events and deals.

Once the local community starts to trust the online presence of the businesses in their community and see it more as a reliable resource there will be a big opportunity to better inform consumers about events and deals that are local.  There are many sites that allow events to be promoted online but very few small businesses take advantage of these services.

7. Build a stronger local business community.

A local business community with a focus on online reputation will organically support better businesses and build a strong base of local businesses, this will effect the community as a whole in many ways.  As the combined reputation of an area increases the better businesses will thrive and the problem businesses will either have to improve or or will lose business.

8. Improve each business.

Each business that participates in the process will see an improvement in their ability to compete online and take advantage of consumers move to online when looking for businesses.  Each business will also be better placed to take advantage of new opportunities online as they will now be better prepared to engage online and understand the process and benefits more.

 

Some practical examples of this would be:

  • A person is looking for a place to host a family dinner and chooses a restaurant in your area over closer options because of the high rating, detailed information and inviting photos of the meals on urbanspoon.
  • Someone looking for a doctor after hours chooses a medical centre in your area because they are open and have their opening hours clearly available.
  • A family are looking for something to do on the weekend and a local event is well represented on event and things to do websites.
  • A person is looking for a venue for a party on a venue website and decides on a local bar because all of their questions are answered due to their profiles being up to date and complete and other party hosters left great reviews.
  • A mother wants to find a dance school for her daughter and chooses one in your area because of the great reviews .. she does the shopping locally while her daughter is in class.
  • A tourist is using an iPhone app to find things to do around them, when they look at the map there are a lot more things to do in your local area because lots of relevant businesses have a profile, they choose to spend the day in your area.
  • A local restaurant promotes the opening day of a new bike store on their facebook page and twitter feed, they help attract some people who are looking to buy a bike and some stop in for lunch.

 

If you are part of a local business group or chamber a focus on your collective online presence and reputation can benefit all members and your community at large.  When next discussing strategy with your members including a plan to improve online presence and reputation would be a valuable addition to your agenda.

We can help you maximise the potential of your business online, try a free 14 day trial and within a few minutes see how your business is represented online .. everywhere!

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7 reasons your business needs an online reviews strategy https://www.mypresences.com/blog/7-reasons-your-business-needs-an-online-reviews-strategy/ https://www.mypresences.com/blog/7-reasons-your-business-needs-an-online-reviews-strategy/#comments Wed, 28 Apr 2021 12:16:01 +0000 https://www.mypresences.com/blog/?p=634 Online reviews are a big part of how consumers choose a business.  86% of consumers read reviews for local businesses (95% for people aged 18-34). Without good reviews your business is not going to be found or not considered.

Chances are you will receive reviews online, and not all of them will be fair or even accurate.  However, you need to embrace them and have an online reviews strategy that turns reviews to your advantage and puts you in control.

Love them or hate them, you need to take online reviews seriously as they can make a major difference to your bottom line.  You have the power to make that a positive effect and to put a strategy in place to ensure your business has the best online review profile possible. If you don’t you are just building your competitors businesses.

Why are online reviews critical to your business?

1. People expect to see reviews

People want to read reviews of your business before they choose you.  They expect a good business to have them. If they cannot find reviews for your business they will move on to your competitors. If you have no reviews people may assume your business is not good and will avoid it.  This only pushes your prospective customers to your competitors, growing their business at your expense.

Don’t underestimate the importance of social proof when choosing a business.

2. Google My Business

Google My Business is the most important presence online for most local businesses. For you to rank well and appear in the Google Local Pack you will need to have reviews in greater numbers than your competitors (and with better ratings).  With only 3 places on the Google Local Pack appearing in this top 3 can be difficult but may make or break your business.

Reviews account for 15.44% of how Google ranks a local business. Businesses appearing in Google’s top 3 local positions have an average of 47 google reviews.

You should be generating reviews on Google My Business as a matter of priority as well as on Facebook and other major profiles.

3. You need good ratings to appear on page 1

In addition to Google My Business there are lots of other places potential customers will look for you.  Services like Yelp, Tripadvisor, Zomato, Facebook and many others. These services have websites and mobile apps where consumers are looking for local businesses. The great thing about these apps is that people using them are very likely to be close to making a purchase.

If any of these services are important to your business you should aim for the highest rating possible so that you appear as high as possible in search on these apps and websites.  Most people don’t look past the first page of results and it is usually your ratings that determine where you rank.

4. Insurance

You don’t want to be the business with no reviews or 1 review and then comes a 1 star review.  If you haven’t already built a corpus of good reviews, these bad reviews that come out of the blue can destroy your ability to be found and chosen online.  You then have to scramble to get more good reviews quickly which might send a bad signal to companies like Google potentially getting your profile penalised.

Having a large number of good reviews  (4.0 star and up) also gives consumers a counter point to the bad review, they can see that you have many happy customers.

Ensure you are generating reviews on all your major presences online in a natural way over time.  This way, when a bad reviews occur they won’t majorly affect your reputation.

5. Feedback

Feedback is critical to any business.  Do you have access to critical feedback on your business now? Sure there will be some that are just plain unfair and wrong, but the real critical feedback will be invaluable.

Ask your customers for reviews and feedback and take what they say with a critical eye to your business. Maybe they will identify a problem you can address or an employee that needs further training.  Getting this feedback can make or break your business.

6. Increased presence

Being listed on review services increases your businesses online presence.  You should not feel negative if your business appears on one of these services.  These presences give you the opportunity to be found online more often and may include  backlinks to help your business rank better online.

There are probably many review services in your niche and if you are not listed there already you should get listed, claim your profile and start encouraging your customers to review you there.

7. Social Proof

All of the reviews and feedback generated online can also have another benefit, you can publish your best reviews on your website as social proof to potential customers visiting your website.  If you get a great review on Google My Business, Facebook or Yelp show the people who are your best prospects, the ones on your website already.  Some amazing social proof may be all they need to tip the balance and make them a customer of your business.

91% of 18-34-year-olds trust online reviews as much as personal recommendations.

 

Where is your business at right now? Do you have reviews? Are the reviews on the right services where customers look for you? Is your average rating high enough to get noticed?

Looking to kickstart your business’s online reviews strategy?

myPresences helps your business manage your online reviews across 100’s of online review sites, and request new reviews from your happy clients.  You can then showcase these reviews on your website automatically.

Try a 14 day free trial of myPresences today.  See where you have reviews and start showcasing your best reviews on your website within minutes.

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The best places to promote a business online https://www.mypresences.com/blog/the-best-places-to-promote-a-busines-online/ https://www.mypresences.com/blog/the-best-places-to-promote-a-busines-online/#respond Mon, 26 Apr 2021 17:05:49 +0000 http://blog.mypresences.com/?p=21 All small business owners should be spending some time looking at new ways to promote their business.   The great thing about online is that there are so many places you can list your business for free and lots of great new apps that can put your business in front of consumers at the point they are looking to find a business like yours.

With a little initial effort you can create an online presence that not only improves your chances of getting found in search engines but gives you a diversified network of places where consumers can find you. Some may only bring you a small amount of direct business each year but combined they can make a noticeable (and potentially large) difference to your bottom line.

Listing your business in more places online can improve your Local SEO.  If you are a local business Local SEO is vital to your business.  Local SEO helps you get found when people search with Local Intent, such as “Plumbers in Brisbane” or “restaurant in camp hill“.

When you perform a local intent search a special section appears on the first page called the Google Snack Pack.  Your ranking (and even whether you appear here) is based on your Local SEO efforts.

It’s not enough to just list your business, your business data needs to be as consistent as possible across all of your listings.  Ensure your NAP (Name, Address and Phone Number) are as close as possible across all listings.  Getting your business to appear in the Google 3 pack (shown below) for the keywords relevant to your business is gold for your business and conversely dropping off can make a big difference to your ability to be found online.

 

google local search - plumbers in brisbane

The free Online Services Explorer at www.mypresences.com/services/  is the best way to find the online services where you should list your business.   It recommends the best services based on the type of business you are and the country your business is in.

Over 2000 online services and apps are supported worldwide. This is the world’s most comprehensive source of information on online services for small businesses.

mpresences - online service explorer

 

There are lots of places you can list and many of them are free! You should list on as many of these services as possible to get your business found online more often than your competitors.

Follow these tips to get the most from the Services Explorer.

Select relevant Business Type and Location

service explorer - Choose the right business type and location to help promote a business online

We link services to business type and location so that only relevant services appear.  If you don’t select the correct business type or location you will miss services that are relevant to your business.

The Services Explorer works globally. You will find services for most countries especially Australia, USA, UK, Canada and New Zealand.

 

Recommendation Level

 

With so many options out there and with many of them being free you really should take advantage of as many services as possible to make sure your business gets found online.

 

We categorised all services into 6 recommendation levels based on how important that service is for your business.

ServicePolicyLink
Google Business ProfileProhibitedProhibited and restricted content
FacebookNo Policy
YelpProhibitedDon't ask for Reviews
TrustpilotProhibitedBest Practices for creating review invitations
TripadvisorProhibitedContent Fraud FAQ

Focus on services that are Must List first and work your way down the list, do not add your business to any Services below Suggested unless you have researched the service and feel there is an advantage.

 

Engagement and Popularity

myPresences sort options

 

Services that are popular tend to have better engagement online,  this will be reflected in the number of connections they have on social networks and how much traffic their site gets.  This is not always the case however and it is possible that numbers may be inflated based on other factors, sometimes numbers may be inflated because a service has purchased social media favour but this is far less likely the more established a service is.

A great number to watch is Talking About on Facebook, this is an indication of the number of people who have engaged with their Facebook page in the last week.  The Talking About number will changed from day to day based on the previous week and is a great way to see how engaged a services users are.

We also track the Talking About % which allows you to level the playing field and see how many people are engaged as a percentage of the total likers, this is a great way to see those services that are getting a lot of attention from their users right now. This will change every day so checking who is at the top of the Talking About % for your business is a great way to find trending and interesting services to keep your business ahead of your competitors.

Once you have selected a set of services you can then sort them by the following engagement metrics to see which are most likely to be effective for your business based on engagement.

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Delivery Channels

In the last few years we have seen a big move from desktop to mobile computing on phones and tablets. This trend will only continue and the most innovative companies are moving their focus to mobile.   If a service has a mobile option then they are more likely to be forward focused and your business is more likely to be found by consumers looking for businesses around them when their ready to spend.

You should look for services that have a mobile option and make sure your business is listed on their platform.

Free Services

You can’t beat free right!  A lot of services are either free or provide a free option.  Look for free services by selecting the Free filter  and listing on all Suggested and above services.

Filter on SEO to find services that support a follow link to your website to improve SEO. (to help you rank better in search engines).

service explorer - general filters to help decide where to promote a business online

Business Type Specific Services

These services are only relevant to a specific business types.  Look for services that are specific to your business in your location by using the Specific filter button.  These services are worth listing your business on because some consumers will rely on these niche services when looking to find a particular type of business, they will also allow you to showcase your business better as they will be tailored to your type of business.

 

Claims

Services are making claims about their performance all the time, but it can be hard to remember which site claimed what and then to know if the claim is relevant anymore.

The internet changes so quickly that quoting traffic numbers from over 5 years ago can be meaningless and often a telling sign that things are not going well.

We collect claims made by Services so that you can see them side by side, we tell you when the claim was made and show you the source of the claim.

The older the claim the less relevant it becomes, if it is quite old it may indicate that the claimed value has not improved since.

In the above example you can see that Styleseat (www.styleseat.com) users have booked over 5.5 million appointments. If you are a hair or beauty salon then this is a good indication you should be listed on this fast growing niche service. On their profile page you can see this claim was made in January 2014 and link to the source.

Always check for recent claims when comparing services.  Some of them may surprise you, that service you had never heard of may be serving millions of customers a month.

Go Deep

Tripadvisor profile page on mypresences.com - more detail on where to promote a business online

Looking for more information on a service?  Each has its own profile page that can be found by clicking on the Full Profile button on the service (or by clicking on a service).  Here you can find very detailed information on each service that can help you determine its popularity and user engagement.

On the service profile page you can:

  • Track the trend over the last 60 days on statistics for the service.  This will tell you where the service is improving or whether it is falling away.
  • Add your Business to the Service.  Clicking the link will take you to the business signup page .
  • Login to the service as a User.  This can also be used to login and access a backend management service if supported.
  • See search trends for the service.  Google Trends for the service name over the last 4 years is a good way to gauge popularity.
  • See the types of information the service supports and the countries where the service is available.

If you have a myPresences account you can store your access credentials securely for each service.  This is especially useful when an agent is managing your online presence for you and they need access to login credentials.  All access to your credentials are logged and reported back to you.

Check Back

We are always adding new services and updating details for existing services.  To keep on top of the best services for your business check back periodically to see if there are any new services or changes to existing services that make them worth listing your business on.  If you have a free account on the myPresences platform you will be automatically informed when new services launch or there are significant changes on existing services.

Good luck with promoting your business online! Most small business owners are doing very little to promote their business online. A little bit of effort will put you ahead of the majority of your competition.

As more and more consumers are looking online first when finding a local business it will only pay off more and more as consumers continue to move online.

If you are looking for a better way to manage your business’s entire online presence and reputation, please try a free trial at www.mypresences.com.

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